All scripts must include:
*An explanation of your theme i.e. what does global media mean? DONE
*Indicate which two media areas you are looking at, what specific examples you have researched. DONE
* Include reference to at least two contemporary media theories and how your specific examples prove or disprove the theories DONE
*Include a summary of how you would answer each of the 4 prompt questions using the media theories and your textual examples.
Prompt Questions-
1. What kind of media are increasingly global in terms of production and distribution?
2. How have global media developed, in historical terms, and how inclusive is this trend in reality?
3. What kinds of audience behaviour and consumption are increasingly global?
4. What are the arguments for and against global media, in relation to content, access, representation and identity?
SCRIPT-
'The theme that I have researched is Global media. Global media is media, such as radio, television, film, news and internet, on a world-wide scale. For instance Facebook is being used all over the world as a source of communication.
Media turning global isn't a linear development, media has always been cross-cultural, and is now known as globalisation.
The two media areas that I have been specifically looking at are , global news and television. Television is the most widely used telecommunication medium for transmitting and receiving moving images. Television on a global scale brings many pros and cons. For example some positive elements are that hardware becomes cheaper, the ability to consume television from anywhere is easier, you can compare your nations television with other nations across the world, which means coincidentally there should be more choice. However the negative elements are that there can be an erosion of national culture, the USA has cultural dominance due to being more advanced, the market forces funding, and coincidentally this could also result in less choice.
In terms of television, the main example I looked into was 'Hybrid Programming'. 'A hybrid programme is one which is sold across cultural and national boundaries, with changes made to the original format to accommodate local cultural differences, either to avoid offense or to attract more viewers. An example of this is the 'X Factor' which originated as a British talent show, which is now been adapted into various countries all over the world, including Australia, Finland, France, Arab World, Indonesia, Russia and the United States. The X Factor has now become a world-wide phenomenon. This is because this programme is easy to export from one country and import into another as it requires little adaptation, which can be described as 'Culturally Transparent'. Being culturally transparent just means that the format stays the same, but the names and presenters change. For example in terms of 'The Weakest Link' across the world the format of the staging and the music stays the same, however the presenter changes to suit the countries audience.
The other media area I have researched into is global news. Local areas have news which is specific for the area the viewer lives. However now news has become global, meaning that anyone around the world can find out what is happening anywhere else. The BBC News broadcasts about all different issues around the world. For example some of the headlines on 1st February were 'Egypt braces for massive protest', 'Chelsea pay record fee for Torres'. Under global news I mainly looked into news over the internet. From a statistic in 2008, 80% of the world have broadband, therefore that percentage are able to access global news over the internet at any time of day. By this day that percentage may have increased.
One of the media theories I looked at was Irvine's, stating that 'global digital media transforms the social world'. He says that media dissolves time, distance, place and local culture, which at one time would have divided the globe. I think my specific examples prove this theory is true. This is because if television from one country can be viewed in another, for example US programmes being viewed in India, it can blur the boundaries of local culture with countries influencing the ways of another. Also global news does the same, however it can be a positive thing, for example the protest going on in Egypt. As people in the UK can see this on the news, it may deter them from visiting there at present to be safe, which wouldn't be possible if the news didn't inform us. As the people in Egypt are trying to force their president out of power, they are using social networking sites to communicate and arrange protests. This proves Anderson's theory is true, as people in Egypt are getting together as a community and protesting over the same issue, even though many have never even met eachother, yet they still share the same views.
Due to the examples I have researched I have learnt that global media has increased in terms of production and distribution as a result of the increase in demand for nationally distributed television programmes such as The X factor and Big Brother.
Global media has developed at a significant rate especially in recent years with the introduction of hybrid programming and global news. Nowadays due to free view and 'Sky' there are thousands of different channels available from all over the world, such as, MTV. These wide variety of channels means that they can cater to a larger scale of people due to their range. The news went from local to national as it advanced, but however there has been an increasing demand for local news to be more centered. People such as Jeremy Hunt a culture secretary are fighting to bring back the local news. However others like labors culture minister have been skeptical to this idea claiming it is a 'vanity' project. However how inclusive is the news? 429,000,000 people worldwide have access to the Internet, with only 20% of the world not having Broadband in 2008. The rich and powerful countries, for example the UK and USA have an easier access to the world around them, over poorer countries, for example Gambia, who struggle with the amount of money in their country therefore their culture is kept very local. This all shows us that in countries such as the USA people are very much evolved, and are able to watch whats happening in the world. However on the other hand places such as Africa, their television sets may not have digital television, or they may not have televisions, internet or radio at all, therefore cutting them off from any news at all. Global news has to start from somewhere, and quite a lot of the time its from the viewers them selves that get in touch and produce interesting and quirky news reports. For instance on the channel 4 news on their website they have a news desk, where reports can be delivered and considered to be shown on the news, however this is more on a local scale. On a global scale news stories are most usually found by Correspondents in their particular area such as a foreign affairs correspondent. These correspondents research and find news stories that will cause effect on the viewers. For example 9/11, when two planes were high jacked and killed thousands of people. Even though this was not in Europe people would be interested and concerned due to families and to warn people of the no flight zones and how the situation was developing. This is why global news is such an important communication device. In terms of television some of the problems of global media are: Erosion of national culture, Cultural dominance of the USA , Market forces funding, does this mean less choice? As numerous cultures nowadays can access televisions, they have a wide access to other countries culture, therefore they can learn about other countries identity. However as the USA is such a large percentage of the world, the US culture has said to have become the 'norm' across the world. As a result of this other cultural ways of life are becoming threatened. It has been said that the more globalisation there is, the less people will care about local or national culture, and rather than follow a religion, follow a more attractive, persuasive way of living which they have adapted through the world of media and television. The representation of global media in television is strong. For example 'The weakest link' and the presenter Anne Robinson are represented all around the world, in all the countries that air this programme, the presenters are the same as Anne, the person it originated from. Also furthermore, on the global news, people in gangs, are presented all the same around the world, to cause trouble and danger and causing knife crime. America being the main source of the news, and television, are developing so fast, that they are beginning to wipe out local culture and news, due to their contribution on a large scale to global news. In my opinion Global news will stay global, and people will always want to know whats happening in their own world, i know i do.
*Indicate which two media areas you are looking at, what specific examples you have researched. DONE
* Include reference to at least two contemporary media theories and how your specific examples prove or disprove the theories DONE
*Include a summary of how you would answer each of the 4 prompt questions using the media theories and your textual examples.
Prompt Questions-
1. What kind of media are increasingly global in terms of production and distribution?
2. How have global media developed, in historical terms, and how inclusive is this trend in reality?
3. What kinds of audience behaviour and consumption are increasingly global?
4. What are the arguments for and against global media, in relation to content, access, representation and identity?
SCRIPT-
'The theme that I have researched is Global media. Global media is media, such as radio, television, film, news and internet, on a world-wide scale. For instance Facebook is being used all over the world as a source of communication.
Media turning global isn't a linear development, media has always been cross-cultural, and is now known as globalisation.
The two media areas that I have been specifically looking at are , global news and television. Television is the most widely used telecommunication medium for transmitting and receiving moving images. Television on a global scale brings many pros and cons. For example some positive elements are that hardware becomes cheaper, the ability to consume television from anywhere is easier, you can compare your nations television with other nations across the world, which means coincidentally there should be more choice. However the negative elements are that there can be an erosion of national culture, the USA has cultural dominance due to being more advanced, the market forces funding, and coincidentally this could also result in less choice.
In terms of television, the main example I looked into was 'Hybrid Programming'. 'A hybrid programme is one which is sold across cultural and national boundaries, with changes made to the original format to accommodate local cultural differences, either to avoid offense or to attract more viewers. An example of this is the 'X Factor' which originated as a British talent show, which is now been adapted into various countries all over the world, including Australia, Finland, France, Arab World, Indonesia, Russia and the United States. The X Factor has now become a world-wide phenomenon. This is because this programme is easy to export from one country and import into another as it requires little adaptation, which can be described as 'Culturally Transparent'. Being culturally transparent just means that the format stays the same, but the names and presenters change. For example in terms of 'The Weakest Link' across the world the format of the staging and the music stays the same, however the presenter changes to suit the countries audience.
The other media area I have researched into is global news. Local areas have news which is specific for the area the viewer lives. However now news has become global, meaning that anyone around the world can find out what is happening anywhere else. The BBC News broadcasts about all different issues around the world. For example some of the headlines on 1st February were 'Egypt braces for massive protest', 'Chelsea pay record fee for Torres'. Under global news I mainly looked into news over the internet. From a statistic in 2008, 80% of the world have broadband, therefore that percentage are able to access global news over the internet at any time of day. By this day that percentage may have increased.
One of the media theories I looked at was Irvine's, stating that 'global digital media transforms the social world'. He says that media dissolves time, distance, place and local culture, which at one time would have divided the globe. I think my specific examples prove this theory is true. This is because if television from one country can be viewed in another, for example US programmes being viewed in India, it can blur the boundaries of local culture with countries influencing the ways of another. Also global news does the same, however it can be a positive thing, for example the protest going on in Egypt. As people in the UK can see this on the news, it may deter them from visiting there at present to be safe, which wouldn't be possible if the news didn't inform us. As the people in Egypt are trying to force their president out of power, they are using social networking sites to communicate and arrange protests. This proves Anderson's theory is true, as people in Egypt are getting together as a community and protesting over the same issue, even though many have never even met eachother, yet they still share the same views.
Due to the examples I have researched I have learnt that global media has increased in terms of production and distribution as a result of the increase in demand for nationally distributed television programmes such as The X factor and Big Brother.
Global media has developed at a significant rate especially in recent years with the introduction of hybrid programming and global news. Nowadays due to free view and 'Sky' there are thousands of different channels available from all over the world, such as, MTV. These wide variety of channels means that they can cater to a larger scale of people due to their range. The news went from local to national as it advanced, but however there has been an increasing demand for local news to be more centered. People such as Jeremy Hunt a culture secretary are fighting to bring back the local news. However others like labors culture minister have been skeptical to this idea claiming it is a 'vanity' project. However how inclusive is the news? 429,000,000 people worldwide have access to the Internet, with only 20% of the world not having Broadband in 2008. The rich and powerful countries, for example the UK and USA have an easier access to the world around them, over poorer countries, for example Gambia, who struggle with the amount of money in their country therefore their culture is kept very local. This all shows us that in countries such as the USA people are very much evolved, and are able to watch whats happening in the world. However on the other hand places such as Africa, their television sets may not have digital television, or they may not have televisions, internet or radio at all, therefore cutting them off from any news at all. Global news has to start from somewhere, and quite a lot of the time its from the viewers them selves that get in touch and produce interesting and quirky news reports. For instance on the channel 4 news on their website they have a news desk, where reports can be delivered and considered to be shown on the news, however this is more on a local scale. On a global scale news stories are most usually found by Correspondents in their particular area such as a foreign affairs correspondent. These correspondents research and find news stories that will cause effect on the viewers. For example 9/11, when two planes were high jacked and killed thousands of people. Even though this was not in Europe people would be interested and concerned due to families and to warn people of the no flight zones and how the situation was developing. This is why global news is such an important communication device. In terms of television some of the problems of global media are: Erosion of national culture, Cultural dominance of the USA , Market forces funding, does this mean less choice? As numerous cultures nowadays can access televisions, they have a wide access to other countries culture, therefore they can learn about other countries identity. However as the USA is such a large percentage of the world, the US culture has said to have become the 'norm' across the world. As a result of this other cultural ways of life are becoming threatened. It has been said that the more globalisation there is, the less people will care about local or national culture, and rather than follow a religion, follow a more attractive, persuasive way of living which they have adapted through the world of media and television. The representation of global media in television is strong. For example 'The weakest link' and the presenter Anne Robinson are represented all around the world, in all the countries that air this programme, the presenters are the same as Anne, the person it originated from. Also furthermore, on the global news, people in gangs, are presented all the same around the world, to cause trouble and danger and causing knife crime. America being the main source of the news, and television, are developing so fast, that they are beginning to wipe out local culture and news, due to their contribution on a large scale to global news. In my opinion Global news will stay global, and people will always want to know whats happening in their own world, i know i do.
This is very good.
ReplyDeleteIn order to improve the script further I would like to hear more detailed comparisons between specific programmes - perhaps you could do an analysis of clips from the UK Big Brother and one from another country.
In addition I would like to hear more about access issues in global news. Is it the case that everyone is accessing news from established sources so therefore the information they are getting is mediated via institutions.
Also you need to consider how these industries have developed to become global - so what were they like before globalisation.
Also you need to include a little bit more detail on your opinions as to how global media will develop in the future. You could bring in some of the information released recently on 'hyper-local' - look it up.
http://www.guardian.co.uk/media/pda/2009/dec/23/trends-2010-hyperlocal-media